Our Business
Connecting Beverage Information and Commerce
DrinkData combines product information, customer acquisition and business services to help beverage companies reach customers and develop new commercial opportunities.
We cover alcoholic and non-alcoholic beverages, starting in Finland with further Nordic markets as a longer-term development direction.
DrinkData and JuomaInfo are operated by BlueBell Markets Ab Ltd, a Finnish company.
DrinkData and JuomaInfo
DrinkData — Business Services and Partnerships
DrinkData works with merchants, wholesalers, producers, content creators and service providers. Our activities include merchant cooperation, market entry support, product data services and commercial partnerships.
JuomaInfo — Product Discovery and Purchasing Options
JuomaInfo brings together beverage information, price comparisons and purchasing options from participating merchants. Its first phase is scheduled to launch on 2 November 2026.
We are also developing merchant-specific B2B pricing and ordering options for professional buyers.
How We Create Value
Product information: We bring beverage data into a consistent structure, making products easier to discover and compare.
Customer acquisition: We help merchants reach relevant audiences through product visibility, customer referrals and content partnerships.
Market entry: We support commercial preparation for Finland and connect businesses with specialist service providers.
Business purchasing: Planned B2B features will enable merchants to present trade pricing and ordering options alongside their consumer offerings.
Our Revenue Model
Our revenue comes from four complementary activities:
- Merchant services: Recurring fees for agreed visibility, integrations and support.
- Sales commissions: Compensation linked to sales attributable to our services.
- Data services: Product data licensing and customer-specific data solutions.
- Business projects: Individually scoped consulting, market entry and development assignments.
Services and commercial terms are agreed individually. We provide a tailored proposal on request.
Partnerships and Responsibilities
Merchants provide product selections and act as the sellers. Producers contribute product knowledge and develop availability through commercial partners. Content and service partners support customer acquisition and business operations.
DrinkData develops these partnerships, while JuomaInfo connects participating merchants’ offerings with customer interest. Commercial relationships are disclosed where relevant, and merchants remain responsible for their sales terms and applicable seller obligations.
Building from Finland
Our priority is to establish a useful service in Finland with reliable product information, participating merchants and effective customer acquisition. Further development includes B2B purchasing, broader data services and expansion into additional Nordic markets.
Let’s Discuss Your Business
Tell us about your objectives. We will recommend a suitable approach and provide an individual proposal.