About Us

For Consumers

Consumers use DrinkData to:

• Discover products
• Compare purchasing options
• Learn about different merchant categories
• Understand market developments
• Access educational content

Our objective is to help consumers navigate an increasingly complex marketplace.

For Merchants

DrinkData helps merchants increase visibility and connect with consumers seeking information about products, purchasing options and market developments.

Participating merchants may benefit from:

• Product visibility
• Merchant profile pages
• Consumer traffic
• Influencer collaboration opportunities
• Market intelligence
• Data services

We aim to create value for merchants while maintaining transparency and independence.

For Influencers and Media

Content creators, journalists and industry commentators play an important role in improving consumer understanding.

DrinkData supports responsible content creation, market education and informed discussion about developments within the beverage industry.

We believe that independent information contributes to a healthier and more transparent marketplace.

Finland, the Nordics and Beyond

DrinkData initially focuses on Finland and the Nordic region.

Our long-term vision is to become one of the leading independent beverage market information platforms in Northern Europe.

As the platform grows, we aim to expand our coverage, market data and educational resources to serve consumers, merchants and industry stakeholders across multiple markets.

DrinkData and JuomaInfo

DrinkData is operated by BlueBell Markets Ab Ltd, a Finnish company.

In Finland, certain services may also be offered under the Finnish auxiliary trade name JuomaInfo.

Both brands share the same objective:

Providing reliable, transparent and independent market information.

Experience and Industry Knowledge

DrinkData is operated by BlueBell Markets Ab Ltd, an entrepreneur-owned company whose ownership is closely linked to its active management.

The company's key personnel have extensive experience in developing businesses across multiple sectors, including digital services, marketing, regulatory environments, international business and information platforms.

We have followed the development of beverage markets, alcohol regulation and cross-border commerce in the Nordic countries and across the European Union for many years.

Although BlueBell Markets Ab Ltd itself is a relatively young company, it benefits from substantial accumulated knowledge, practical experience and industry insight. We believe this expertise provides a strong foundation for building valuable services for consumers, merchants, influencers, media professionals and other industry stakeholders.

Our objective is not simply to provide information, but to help market participants better understand a rapidly evolving marketplace and identify new opportunities as regulations, technologies and consumer behaviour continue to change.

Independence and Transparency

Transparency is one of the core principles of DrinkData.

We believe consumers should understand:

• What purchasing options exist
• How different merchant models operate
• How markets develop over time
• Where information comes from

We also believe merchants benefit from greater visibility and better-informed consumers.

Commercial participation does not determine how information is structured or classified on the platform.

Looking Ahead

The beverage market continues to evolve.

New products, new technologies, new purchasing channels and changing consumer preferences create opportunities for both consumers and businesses.

DrinkData aims to remain a trusted source of information throughout this development.

Whether you are a consumer, merchant, influencer, journalist or industry professional, we invite you to join us in building a more transparent and informed beverage marketplace.

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