About DrinkData

DrinkData is a market information platform focused on transparency in alcohol distance selling within the European Union.

The platform aggregates and structures publicly available information on alcoholic beverages offered by legally compliant distance-selling merchants. Product and price information for non-alcoholic beverages is also included. DrinkData does not sell alcohol, process payments, or act as a retailer.

Why DrinkData exists

Regulatory changes in Nordic alcohol markets are increasing the need for clear, factual, and comparable information. As distance selling becomes more accessible, market complexity grows — involving multiple jurisdictions, regulatory frameworks, and commercial actors.

DrinkData was created to reduce information asymmetry between consumers, merchants, media, and public observers by structuring fragmented public information into a consistent and accessible format. The platform provides a reference point for understanding product availability, pricing, and market structure across compliant distance-selling merchants.

How DrinkData operates

DrinkData is commercially operated and funded through merchant participation and transaction-based referral arrangements.

Merchants may enter into an agreement with DrinkData to enable direct product linking and referral-based customer traffic. Commercial participation supports data processing, verification, platform maintenance, and development.

Commercial arrangements do not influence how products are structured, compared, or displayed on the platform.

Presentation principles

DrinkData applies rule-based presentation principles across the platform:

  • Products are displayed based on structured data attributes

  • No paid prioritisation or promotional ranking, or advertising placement is applied

  • Visibility logic is governed by data structure and compliance criteria

  • Participating and non-participating merchants are clearly distinguished

The platform focuses on how information is presented, not on influencing purchasing decisions.

Who DrinkData serves

DrinkData serves:

  • EU-based producers and distance-selling merchants

  • consumers seeking factual product information

  • journalists, analysts, and researchers

  • public observers following regulatory and market developments

All users share a need for reliable, non-promotional market information.

Responsibility and scope

DrinkData is an informational service.
It does not provide legal, tax, or regulatory advice and does not replace obligations set by national authorities.

The platform supports responsible communication about alcohol and does not promote consumption.