Finland’s Alcohol Market Reform Moves Forward – Government Proposal Still Appears Likely to Prevail
Finland's long-awaited alcohol market reform has reached another important milestone.
Welcome to the DrinkData Blog
This section provides factual articles and contextual analysis related to alcohol distance selling in Finland and the European Union.
Topics include regulatory developments, market structure, pricing dynamics, and consumer-related observations, presented for informational purposes only.
THL: Alcohol Consumption Continues to Decline in Finland – What Do the Latest Figures Tell Us?
According to newly published statistics from the Finnish Institute for Health and Welfare (THL), recorded alcohol consumption in Finland continued to decline in 2025. Recorded consumption fell by 4.5% compared to 2024 and amounted to just 6.9 litres of pure alcohol per person aged 15 and over. According to THL, this is the lowest level of recorded alcohol consumption since the 1970s.
DrinkData Launches Professional Guide and Consultation Services for Alcohol Distance Sales to Finland
The Finnish alcohol market is entering one of its most significant transitional phases in decades.
DrinkData Submits Memorandum to the Finnish Parliament on Cross-Border Alcohol Distance Sales (HE 131/2025)
DrinkData (BlueBell Markets Ab Ltd) has today submitted a memorandum to the Finnish Parliament’s Social Affairs and Health Committee regarding Government Proposal HE 131/2025 on cross-border alcohol distance sales. The memorandum was delivered both in Finnish and Swedish to the committee, its members, and the Minister of Social Affairs and Health.
Finland’s Alcohol Reform (HE 44/2026): A Turning Point for Small Producers — and What It Means for Consumers
Finland is on the verge of a structural shift in its alcohol market. The government proposal HE 44/2026 signals a move toward a more open, modern, and competitive environment—especially for small-scale producers.
What is changing - and what does it mean for me?
Stay up-to-date with the latest changes in alcohol regulations and market dynamics in Finland. Our blog offers clear explanations and practical insights into how these changes affect consumers and businesses alike. Understand the implications of new laws and policies with Drink Data.
Update: Amendment to the Finnish Alcohol Act progresses in Parliament
The proposed amendment to the Finnish Alcohol Act, which covers issues such as alcohol distance selling, delivery and marketing, is currently advancing through parliamentary committee proceedings in the Parliament of Finland.