Reach Nordic Consumers Through DrinkData
DrinkData is an independent Nordic beverage market information platform connecting consumers, merchants, media professionals and industry stakeholders.
Our mission is to improve transparency in the beverage market by helping consumers discover products, compare purchasing options and understand different merchant models.
For merchants, DrinkData provides visibility, qualified consumer traffic, market intelligence and opportunities to reach new customers across the Nordic region.
Why Join DrinkData?
The beverage market is becoming increasingly digital, and consumers are actively searching for:
- Better product selection
- Competitive prices
- Alternative purchasing channels
- Product information
- Merchant comparisons
- Cross-border purchasing opportunities
DrinkData helps merchants become visible where consumers are actively looking for information.
Benefits include:
✓ Increased visibility
✓ Qualified consumer traffic
✓ Product exposure
✓ Merchant profile pages
✓ Market intelligence
✓ Influencer collaboration opportunities
✓ Educational and promotional opportunities
✓ Access to future data services
DrinkData Nordic Merchant Onboarding
We help European beverage companies and entrepreneurs start selling to Finland. Our service includes:
- Excise duty registration
- VAT registration
- Regulatory guidance
- Market entry consulting
- Merchant onboarding
- Merchant listing on DrinkData
- Merchant data integration
- Future affiliate activation
Merchant Categories
To improve transparency for consumers, DrinkData classifies merchants according to their operating model.
Distance Sellers
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Distance sellers offer delivery to the destination country and are responsible for applicable destination-country obligations.
Consumers can purchase products directly from the merchant and receive delivery through the merchant's chosen logistics arrangements.
Distance sellers benefit from:
- Product listings
- Merchant profile pages
- Consumer referrals
- Influencer marketing opportunities
- Data integration services
- Market intelligence
-
.
Self-Collection Merchants
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Self-collection merchants make products available outside Finland.
These merchants:
- Offer collection abroad
- Do not offer delivery to Finland
- Do not arrange transportation to Finland
- Require customers to arrange transportation independently
DrinkData clearly identifies these merchants and explains how the purchasing model works.
Self-collection merchants benefit from:
- Visibility among Nordic consumers
- Merchant profile pages
- Consumer referrals
- Product exposure
- Market information services
Duty Free and Travel Retail
DrinkData also provides visibility for:
- Airport duty-free retailers
- Ferry operators
- Cruise operators
- Travel retail businesses
These channels represent an important part of the Nordic beverage market and provide consumers with additional purchasing options.
Professional Partner Network
Product Listings
Participating merchants may display:
- Product information
- Product images
- Product descriptions
- Beverage categories
- Product availability
- Price information
- Merchant information
DrinkData aims to present product information in a consistent and transparent format that helps consumers compare alternatives.
Merchant Profile Pages
Each participating merchant receives a dedicated profile page that may include:
- Company information
- Product assortment
- Merchant category
- Country of operation
- Purchasing options
- Website links
- Promotional content
- News and updates
These profile pages help consumers better understand the merchant and available products.
Data Integration Services
DrinkData supports structured product and pricing data integrations.
Benefits include:
- Automated product updates
- Accurate pricing information
- Improved product visibility
- Better consumer experience
- Reduced manual administration
Additional data services will be introduced as the platform expands.
Influencer Collaboration Opportunities
DrinkData is developing a Nordic influencer collaboration network focused on beverage-related content.
Participating merchants may gain access to:
- Influencer campaigns
- Product visibility initiatives
- Educational content partnerships
- Consumer engagement opportunities
All influencer activities must comply with applicable legislation and platform policies. Availability of influencer campaigns may vary depending on merchant category and applicable regulations.
Market Intelligence
DrinkData continuously monitors developments within the beverage market.
Participating merchants may benefit from insights relating to:
- Consumer behaviour
- Product categories
- Pricing trends
- Market developments
- Regulatory changes
- Competitive positioning
Our long-term goal is to become the leading source of beverage market intelligence in Northern Europe.
Independent and Transparent
DrinkData operates independently.
Commercial participation does not influence:
- Merchant classification
- Product categorization
- Search functionality
- Educational content
- Data presentation principles
Transparency and neutrality are fundamental principles of the platform.
Growing With the Market
The Nordic beverage market is evolving rapidly.
DrinkData is committed to helping merchants increase visibility, reach new customers and better understand market opportunities as regulations, consumer behaviour and purchasing channels continue to develop.
Whether you are a distance seller, self-collection merchant, duty-free retailer or travel retail operator, DrinkData provides a platform to increase visibility and connect with consumers seeking reliable market information.
DrinkData initially focuses on Finland and the Nordic region, with planned expansion to Sweden and other Nordic markets. Participating merchants benefit from increasing visibility across a growing cross-border consumer audience.
Become Visible. Reach Consumers. Grow Your Business.
DrinkData – Independent Nordic Beverage Market Information Platform
Contact for merchants
If you are a beverage merchant, producer, retailer, duty-free operator, travel retail business or industry stakeholder and would like to learn more about participating in DrinkData, please contact us.
Merchants interested in participation or further information may contact DrinkData directly.