Media & content collaboration

DrinkData works with media professionals and selected content creators who focus on factual reporting, consumer education, and market transparency related to alcohol distance selling within the European Union.

The platform provides structured data and contextual information to support accurate, responsible, and non-promotional coverage of regulated alcohol markets.

Who we work with

DrinkData collaborates with:

  • journalists and editors

  • researchers and analysts

  • independent content creators with an educational or informational focus

  • consumer information platforms and public-interest media

We prioritise partners who:

  • distinguish clearly between facts and opinion

  • explain regulatory and market developments accurately

  • communicate responsibly about alcohol and consumer rights

Audience size is secondary to credibility and accuracy.

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What DrinkData can provide

  • Structured, non-commercial market data
  • Context on EU alcohol distance-selling frameworks
  • Factual background on pricing, availability, and product categories
  • Neutral reference material for articles, reports, and analytical content
  • Clarification of market developments following regulatory change

  • DrinkData acts as an information source, not a sponsor.

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Principles for collaboration

All media and content collaborations are governed by the following principles:

  • editorial independence is maintained at all times

  • DrinkData does not pay for coverage or promotion

  • DrinkData does not endorse individual products or brands

  • any commercial relationships must be clearly disclosed

  • content must avoid promotional or consumption-driven messaging

DrinkData reserves the right to decline collaboration requests that do not align with these principles.

What DrinkData does not do

  • Does not sell alcoholic beverages – DrinkData is an independent information and comparison platform.

  • Does not promote illegal or non-compliant sellers – We only cooperate with distance sellers who follow Finnish (and later Nordic) legal requirements.

  • Does not target underage audiences – All content and collaboration is strictly adult-focused.

  • Does not publish paid promotional content disguised as independent data – Transparency and clear source attribution are core principles.

  • Does not manipulate product rankings or price comparisons – Data is presented objectively based on available market information.

  • Does not provide legal or tax advice – We provide market information and guidance, but not legal representation

Contact for media enquiries

For additional background, clarification, data context, or explanations, please reach out. We also provide updates on market developments, notifications about new datasets or features, and information on regulatory milestones. Request Media information

Media and content enquiries only. No promotional or advertising requests.