Partner With DrinkData
DrinkData is building a Nordic influencer network focused on beverage-related content, consumer education and market transparency.
Our goal is to connect consumers, merchants and content creators through responsible, informative and engaging content covering alcoholic and non-alcoholic beverages, market developments and purchasing options.
Whether you are a content creator, blogger, YouTuber, podcaster, social media influencer or industry expert, DrinkData offers opportunities to participate in the development of an independent Nordic beverage information platform.
Why Join the DrinkData Influencer Network?
Consumers increasingly rely on independent content creators when discovering new products, learning about market trends and comparing purchasing options.
Influencers help consumers:
- Discover products
- Compare alternatives
- Understand purchasing models
- Learn about market developments
- Find new merchants and brands
- Explore both alcoholic and non-alcoholic beverage categories
DrinkData provides a platform that supports informative and transparent content rather than traditional advertising.
Opportunities for Influencers
Participating influencers may benefit from:
✓ Visibility through DrinkData
✓ Access to participating merchants
✓ Collaboration opportunities with beverage brands
✓ Educational content partnerships
✓ Product discovery opportunities
✓ Participation in market campaigns
✓ Future affiliate and referral opportunities where permitted
✓ Access to selected market information and insights
As the platform grows, additional collaboration models may become available.
Content Categories
Influencers may create content relating to:
Beverage Reviews
- Wines
- Sparkling wines
- Spirits
- Beers
- Ciders
- Long drinks
- Non-alcoholic beverages
- Mixers
Market Information
- Beverage trends
- Product launches
- Market developments
- Consumer behaviour
- Industry news
Consumer Education
- Purchasing options
- Product comparisons
- Beverage categories
- Travel retail
- Duty-free purchases
- Cross-border purchasing models
Lifestyle and Food Pairing
- Food and beverage combinations
- Entertaining
- Gifting
- Seasonal recommendations
Transparency and Compliance
DrinkData believes that transparency is essential.
All participating influencers are expected to:
- Clearly disclose commercial collaborations when required
- Follow applicable legislation and platform rules
- Provide honest and authentic content
- Respect age restrictions and responsible marketing principles
- Avoid misleading or inaccurate claims
DrinkData reserves the right to refuse or terminate collaborations that do not meet these standards.
Merchant Collaborations
DrinkData collaborates with participating distance sellers, self-collection merchants, duty-free retailers and travel retail operators. Specific collaboration opportunities may vary depending on merchant category and applicable regulations. DrinkData connects influencers with participating merchants and industry partners.
Collaboration opportunities may include:
- Sponsored content
- Product presentations
- Educational campaigns
- Merchant awareness campaigns
- Brand visibility initiatives
- Market information projects
Availability of specific collaboration opportunities may vary depending on merchant category, applicable regulations and market conditions.
Building a Nordic Community
Our long-term vision is to create the leading Nordic network of beverage-focused content creators.
By bringing together consumers, merchants, media professionals and influencers, DrinkData aims to improve transparency and understanding throughout the beverage market.
We believe that informed consumers make better decisions and that independent content creators play an important role in providing reliable information.
Interested in Joining?
If you create content related to beverages, food, travel, lifestyle, consumer information or market developments, we would be pleased to hear from you.
Whether you already have a large audience or are just beginning your journey as a content creator, DrinkData welcomes collaboration opportunities.
Inform. Engage. Inspire.
DrinkData Influencer Network